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Digital Marketing

 

 

Your website is the epicenter of your marketing and digital brand identity. Driving traffic to it is paramount. SAI Digital creates custom strategies that deploy the right combination of tactics to target and move hyper-relevant audiences to your digital presence.

We also create the campaign-specific landing pages and creative assets to make everything work together seamlessly and stay within brand guidelines. In addition to traditional digital marketing tactics like SEM, social media, and PPC we also provide...

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    Geofencing

    An advanced location-based mobile advertising solution that allows you to strategically target potential prospects or clients.
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    Over-the-Top (OTT)

    Television advertising targeted towards today's growing audience of non-traditional viewers on streaming services.
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    End-to-End Digital Strategies

    Complete multi-channel digital strategies and assets that work together seamlessly and elevate your marketing.

Geofencing

Geofencing is an advanced location-based mobile advertising solution that allows you to target potential prospects or clients who enter a strategically predetermined virtual boundary set up around a geographical location. A geofence can be applied to one or several buildings, around your city, or an even broader area. There is no limit to how large a geofence can be.

Download our Geofencing Playbook for Higher Ed Marketing
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If you can identify a place, or several places, where your target audience congregates--even if it's a competitor's location, geofencing can be an ideal, trackable digital marketing tactic. In addition, retargeting to those you capture through geofencing allows you to maximize your outreach efforts.

SAI Digital ensures your geofences are created with the precision that eliminates waste and focuses on the most likely conversion areas.
 

Geofencing examples include, but aren't limited to:

Higher Education

  • High Schools - undergraduate outreach
  • Science fairs and competitions - undergraduate outreach
  • Peer institutions - graduate outreach
  • Career fairs - graduate and continuing studies outreach
  • Professional settings (i.e. healthcare, finance, government or municipal) - part-time graduate and continuing studies outreach

Associations

  • Universities – discipline-specific schools or colleges offer large numbers of potential student members (i.e. schools of medicine, engineering, law, physical therapy, etc.)
  • Professional headquarters and branches – prospective members may work here, depending on the audience your association serves (i.e. financial institutions, healthcare facilities, bioscience companies, municipal conventions and visitors bureaus, and so on)
  • Thought leadership events – hosted by your association
  • Symposia, meetings, or conferences – hosted by other organizations, offering attendees who fit your membership persona criteria

SAI Digital will work with you to identify audience personas and targeted locations, and develop landing pages, creative assets, and a timeline to deliver a geofencing and retargeting campaign that will drive traffic to your site.
 

Start Geofencing

Over-the-Top (OTT)

OTT (Over-the-Top) television advertising targets an otherwise neglected audience of people who stream programming without the use of traditional cable, fiber optic, or satellite providers. As "cord-cutting" audiences grow and consume entertainment through an internet connection and smart TV, OTT offers a unique opportunity to target specific audiences, behaviors, and geographic areas.

Simply put, we deploy OTT advertising and serve your commercial to your ideal demographic while they are watching "non-cable" programming on the biggest screen in their house.

If you've ever wanted to reach audiences through ...

  • Google Chromecast
  • Amazon Fire TV
  • Sling TV
  • Apple TV
  • Playstation Vue
  • Roku Streaming Stick

…OTT is the tactic and SAI Digital can bring it to your integrated marketing strategy.

Whether it's through digital publishers like Newsy, movie channels like Popcornflix, or live TV streaming, you no longer need the cable company to place your message. This is especially advantageous at the local level, but also a strong addition for well-defined secondary and tertiary markets to broaden your reach.

Let's Talk OTT

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End-to-End Digital Strategies

Partnering with SAI Digital lets you access our full range of digital marketing services. Whether it's campaign-specific landing pages and creative assets, scripts, content and copy writing, SEM and more, we ensure everything within your digital strategy works together seamlessly within your brand guidelines.

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Find our how a partnership with SAI Digital can help elevate your digital marketing.

Our Digital Marketing Services Include

  • Marketing Assessment and Planning
  • End-to-End Campaign Strategies and Creative
  • Geofencing and Geotargeted Tactics
  • Search Engine Marketing (SEM)
  • Display, Mobile, and Retargeting
  • Paid Social Advertising
  • OTT (Over the Top) Television
  • Streaming and Traditional Broadcast Ads

Start Your Next Digital Campaign