Building Awareness & Planning
Mission focused organizations compete with public companies for the time and attention of members and donors. Public companies optimize their marketing and communications to be visible and attract attention of their consumers. To overcome the noise – especially as the media landscape and people’s behaviors evolve – you need to understand your audiences’ digital habits.
Insights about your audiences’ online behaviors and their preferences for learning about and interacting with your organization are key to an effective digital strategy. Using qualitative and quantitative data, the SAI Digital team uncovers insights that serve as the basis for our digital marketing programs. This makes them more personalized and effective, compelling your constituents to act.
See How It Works
Stevenson University
Driving increased targeted web traffic to the top of Stevenson’s recruitment funnel with geofencing and other strategic digital marketing tactics.
Following a successful website redesign and development, Stevenson tasked SAI Digital with the research and analysis, marketing strategy, media planning, and creative asset partnership to elevate their existing marketing efforts for Stevenson University Online (SUO) programs as well as undergraduate recruitment.
Find Out How We Can Help
We know how rapid shifts in digital technology and people’s online behaviors are transforming the nonprofit sector. We’ll uncover opportunities for you to serve the greater good and improve the bottom line.