Digital experiences that meet donor expectations lead to deeper engagement and involvement. The perception donors have as they interact with a nonprofit organization across every platform and touchpoint is what we call Mission Experience.
As consumers, we have first-hand knowledge of what a good Customer Experience is. Expectations for secure online transactions, personalization, and convenience don’t evaporate when a consumer engages with a charitable organization.
A digital presence that fails to tell a story or an online transaction that’s perceived as not secure can erode a donor’s confidence causing them to invest their resources elsewhere. Organizations that once stood on the legacy of their reputation may find their donor base dwindling based on perceptions influenced by their experience.
SAI Digital can help you build a practical plan for improving your Mission Experience to meet your organizational goals.
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We know how rapid shifts in digital technology and people’s online behaviors are transforming the nonprofit sector. We’ll uncover opportunities for you to serve the greater good and improve the bottom line.