Digital experiences that meet student expectations lead to deeper engagement and improved recruitment. The perception students have as they interact with an institution across every platform and touchpoint is what we call Mission Experience.
All consumers have first-hand knowledge of what good Customer Experience is. Expectations for seamless online transactions, personalization, and convenience don’t evaporate when a consumer engages with a college or university.
A complex online enrollment process or difficult to navigate site can erode a student’s confidence before they even consider enrolling. Institutions that once stood on the legacy of their reputation, may find their enrollment dwindling. Students of all stripes make decisions based on perceptions influenced by their online experience.
SAI Digital can help you build a practical plan for improving your Mission Experience to meet your program enrollment goals.
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We know how rapid shifts in digital technology and people’s online behaviors are transforming the nonprofit sector. We’ll uncover opportunities for you to serve the greater good and improve the bottom line.