Digital experiences that meet member expectations lead to deeper engagement and retention. The perception members have as they interact with an association across every platform and touchpoint is what we call Mission Experience.
Modern consumers have first-hand knowledge of what good Customer Experience is. Expectations for seamless online transactions, personalization, and convenience don’t evaporate when a consumer engages with a member association.
A lackluster virtual event or a failed content search can erode a member’s confidence over time. Associations that once stood on the legacy of their reputation, may find their membership dwindling as people seek easier solutions elsewhere.
SAI Digital can help you build a practical plan for improving your Mission Experience to meet your membership retention goals.
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We know how rapid shifts in digital technology and people’s online behaviors are transforming the nonprofit sector. We’ll uncover opportunities for you to serve the greater good and improve the bottom line.