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York College of Pennsylvania

Driving strategic enrollment growth and improving student retention through heightened brand awareness and student engagement.
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Engaging Students From Day One

The new, modern website features an interactive homepage grid, highlighting quick facts, student stories, events, student life, sports and more, to encourage prospective students to start thinking about ways to get involved before they even start their application. A major focus of the redesign project was to convey the YCP experience and engage students from the beginning to ultimately increase retention. 

York College website on desktop

Modular Design for Maximum Engagement

During the research and discovery phase, we learned that site authors felt like they didn't have the ability to create dynamic storytelling with the restrictions of their templates. We created a modular design that allowed for infographics, student stories, faculty profiles and news and events, to show up throughout the website.

Customizing the Digital Experience

We created a custom personalization tool, My York Experience, to allow prospective students to choose academic and student life interests that would customize their experience on the site. Existing content from across the site would be dynamically pulled together, organized and presented to the site visitor; laying out their personalized path from admissions to life on campus.

  • Example of Program finder
  • Example of quote style
  • Example of interactive quiz, My York Experience
  • Example of interactive quiz results for the Arts

Bringing the Campus to Life Online

The redesigned site illustrates the student experience through engaging student and alumni stories that highlight the supportive community atmosphere and engaged faculty. Faculty profiles were revised to make them more approachable, highlighting the quality of academic programs and passionate faculty.

  • Example of Footer style
  • Example photo o students playing a ball pit
  • Example photo of students in super hero-themed race
  • Example of Student Profiles

The Results

The redesigned site highlights the student experience based on amazing stories from York students and alumni about a supportive, community atmosphere and highly engaged faculty. Faculty profiles were revised to make them more approachable, highlighting the quality of academic programs and passionate faculty. This project was very much a team effort. SAI Digital was tasked with strategy, information architecture, design and development of HTML/CSS code, while the York College team focused on content development and the site’s build-out in the TerminalFour CMS.

This Website was Honored by:

W3 Award Silver Winner 2016 Web Award