Meeting Modern Challenges in K-12 Education
The need for a total website redesign arose after the merger of two leading K-12 educational software companies. The new Performance Matters tasked SAI Digital with creating a new website for the Utah-based company. We identified opportunities to tell the Performance Matters story in a way that would help the growing organization stand out in a dense market. The SAI Digital team proposed a solution that combined thoughtful content strategy with modular visual design. Through at-a-glance statistics and infographics, increased scannability to guide user engagement and enhanced product pages, the new site more clearly shows the benefits of the products and speaks directly to target audiences. We also took advantage of the client's body of proprietary research, incorporating facts and figures throughout the site to lend credibility to their important work in education.