Helping Prospective Students Find a "Hidden Gem"
Missouri Valley College (or simply "Valley" to students) is located over two hours from an airport, but it attracts students from across the world. As one of the most diverse colleges in the country, MVC draws a large international student body as well as students from almost all 50 states. Described by students and faculty as a "hidden gem", Valley offers high-quality academics, experienced and engaged faculty, proximity to nearby cities and universities, and even a rodeo program. When you looked at the website prior to the redesign, these highlights did not shine through. Instead, users fumbled with overwhelming navigation, a lack of clear pathways to action, and a dated visual design.