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SAI Sites
A refreshed brand identity, a new name, and a redesigned website were the keys to unlocking potential for this non-profit organization.
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Illustrating the Impact of Humanities

Maryland Humanities, formerly the Maryland Humanities Council, offers a variety of events and cultural enrichment to those it serves, but demonstrating the value that the organization offered was virtually nonexistent on the previous website. We focused on illustrating the value and impact of humanities programs in Maryland through storytelling and sharing quotes and testimonials from program participants throughout the site.

MHC website on desktop and mobile

What's in a Name?

Prior to the redesign and development of the new website, we conducted a brand audit and analysis and made actionable recommendations for the marketing of the Maryland Humanities brand. The most tangible result, our client opted to rebrand as simply "Maryland Humanities," a change reflected in their new logo.

Emphasizing What's Important

Maryland Humanities creates and supports educational experiences in the humanities that inspire Marylanders to embrace lifelong learning, exchange ideas openly, and enrich their communities. Now that message comes across on their website.

  • Maryland Humanities homepage
  • Example page - News and Events
  • Example webpage - Maryland Humanities Programs
  • Example interactive tool featuring inspirational quotes

The Results

SAI Digital began with a branding initiative to help refine and focus Maryland Humanities’ brand messaging. Outcomes of this branding process also included a refreshed logo and a decision to market the organization as “Maryland Humanities” rather than Maryland Humanities Council. After the brand positioning was solidified, the website was completely re-architected and redesigned to better engage Maryland Humanities audience and to more effectively promote its events and programs.

"SAI’s digital team was a pleasure to work with every step of the way, and we could not be happier with our new site."
Maryland Humanities
Phoebe Stein, Executive Director Maryland Humanities