Telling the Endicott Story in a Bold New Way
An immersive homepage video with drone footage of the oceanfront campus. Stunning and authentic photography on every page. Beautiful typography and an expanded color palette. Conversational messaging and compelling calls to action. These are a few of the highlights of the completely redesigned website for New England's Endicott College, a private liberal arts school on Boston's North Shore.
Endicott tasked SAI Digital with the research and analysis, content strategy, visual design and front-end development for the website redesign project. The refreshed site brings to focus the school’s differentiating qualities and appeals to prospective students through impactful messaging, highlighting such qualities as its career-focused curriculum, hands-on faculty and staff, engaging student life and alumni outcomes.
"Our goal in the redesign was to consolidate and rewrite content and to really focus on marketing our College to incoming students," said the late Dr. Richard Wylie, former Endicott president. "SAI Digital showed great knowledge in how to best reach our many audiences with the right amount of information, and worked with us on extensive user research to make sure we were creating the most efficient end product. They were flexible when we asked them to work in tandem with a second vendor, which was very much appreciated."