Understanding the University's DNA
Engaging not just any prospective student, but the kind of student who can succeed at DeSales was a key aspect of our strategy. DeSales students are not educated solely on academic subject matter, but also how to use their knowledge to make an impact on today’s society. Therefore, every design consideration was coupled with content presentation strategies that best communicate how the university prepares students to become citizens of character (valuing hard work and human kindness) on the journey to becoming confident, compassionate leaders serving our global society. The DeSales University redesign is a testament to how its tradition and distinct content is presented through an inviting, easy-to-navigate website that cultivates a relationship. The university's DNA is the framework behind a new site that engages, informs, and encourages action with all its audiences. For prospective students, the journey is streamlined, offering a clear pathway depending on what the visitor wants to study and where they are in their college education journey.