Skip Navigation
SAI Sites

Baltimore Collegetown Network

A dynamic hub of information for 120,000+ college students attending the 14 colleges and universities in Charm City.
View the Site

A Website for College Students in a College Town

Photography and infographics led the way toward the creation of a more engaging, action-inspiring user experience. Improving the visual design was paramount for capturing interest of the site's target audience and making key information simpler to find for task-oriented users. The new site reflects Baltimore's small-town charm and large city benefits and points users to the many opportunities available to get involved and succeed.

BCN website on desktop, tablet and mobile

Cultural. Smart. Vibrant.

Baltimore is so much more than tourist attractions and crab cakes. Students from the 14 local colleges and universities can easily search for and find internship and job postings, networking events, city happenings and more on the dynamic BCN website.

  • Example webpage showing map of restaurants
  • Example webpage showing quick facts about an institution
  • Example photo students viewing artwork
  • Example webpage of showing local attractions

The Results

The research and analysis phase focused on evaluating the previous website by conducting student surveys and usability testing and reviewing analytics. Our findings brought forth recommendations which led to a more engaging user experience on the new BCN site.

  • 19% increase in page views
  • 33% increase in returning visitors
  • 320% growth in referral traffic
"SAI helped us determine what our constituents truly wanted from a user's perspective, and then designed a website that would exceed those desires and expectations."
Baltimore Collegetown
Darcy Accardi, Assistant Director BALTIMORE COLLEGETOWN NETWORK

This Website was Honored by:

2015 Web Marketing Association's WebAwards