Increasing Engagement Through Audience-focused Design
The Association of Public and Land-grant Universities (APLU) engaged SAI Digital to redesign their outdated website and create a dynamic, user-friendly experience for its vast audience of more than 230 member institutions. Connecting with current members was a priority; the prior website's navigation was not intuitive for the primary end-users. SAI Digital rearchitected site navigation and transitioned terminology from being internally-focused to member-focused. To accomplish this, we conducted a member survey, interviewed APLU staff and conducted an online card sorting activity to gain a solid understanding of how members would organize and access website content.