More than a website – an easy-access lifestyle hub
On-demand music and media and a highly intuitive user experience are the pillars of the broadcaster’s re-envisioned web presence. User experience (UX) was a major driver to give station listeners a variety of content options immediately with just a click, tap, or swipe. Central to the station’s lifeblood, the “On Air Now” and “Donate” buttons are sticky throughout the visitor’s journey. A well-crafted taxonomy makes trending blog posts, concerts and events easy to find from the homepage and viewable across the site.