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White Paper

Web Strategy for Non-Traditional Students

Are you missing out on a huge portion of your prospective student audience?

In last 10 years, students over 25 have become the norm, rather than the exception. Non-traditional students are going back to school to gain skills and credentials to remain competitive in their careers.

Do you know how to attract and communicate with this growing audience of prospects? This resource will show you how to optimize your website for non-traditional students. 

It's time to connect with ALL of your prospective students. What are you waiting for?

Here's a look at what's inside:

  • Strategies for helping prospective students take the next step in enrollment funnel
  • Content topics that resonate with this audience, backed by our research
  • Guidelines for when to segment your website by audience (and when not to)
  • Ways to leverage your analytics to better target your audience
  • Visual design tips to impact prospective students’ decision making

Download the white paper now—just fill out the form.

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