SAI Digital
Optimizing the Mission Experience
When content, operations, and values align to serve a higher purpose and support the bottom line.
Prevent Content Blindness
Can't find information on your website? You may have a case of Content Blindness.
The Most Effective Websites Start with This
Hint: It's not more content
Diagnosing Mission Experience Imbalance
Successful organizations apply strategies that balance their content, their operations, and their values. When one or more of these areas becomes the focus at the expense of others, the system becomes unbalanced. This erodes the perceived value of the organization and causes stakeholders to lose affinity over time.
Use the to see how misalignment can alter an experience.
Content
Values Operations
See how misalignment can alter an experience:
Content Focus
Organization generates a wealth of content, but accessing it is difficult
Result: Constituents can’t find information they need and seek it elsewhere
Operations Focus
Organization’s digital presence is owned by one internal group, limiting the scope and capabilities to that group’s interest
Result: Constituents don’t engage because the digital experience is dated or not inclusive
Values Focus
Organization has prioritized too many strategic initiatives but lack the resources to execute them all successfully
Result: Constituents buy into the vision but are disappointed by the execution
Sectors We Serve
Associations
Associations
Next-gen members place a higher value on overall Mission Experience
Nonprofit
NonProfit
Digital experiences lead to deeper donor engagement
Higher Education
Higher Education
More effective recruitment starts with data insights
Business-to-Business
Business-to-Business
Better online engagement leads to better outcomes
“Working with SAI has been different from our experience working with other creative and marketing agencies, in the best possible way. The team’s Mission Experience focus was a unique approach that helped us think about our website in terms of the impact it would have on prospective students and our brand objectives.”
Better Growth Starts with a Better Mission Experience.
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