They’re more impatient, more tech-savvy and more suspicious of marketing messaging than Millennials. They’re also more open-minded, more inclusive and more career-minded. They’re Generation Z, and they’re the current wave of college applicants.Get the White Paper
Whether your site launched last week or last year, it's important to regularly update your content to keep visitors engaged. In this post, Lindsey shares five simple, actionable steps that even the busiest of web teams can take to keep websites fresh.
Your website is a living and breathing representation of your institution that needs constant care. By analyzing data, producing fresh content, talking to your audiences and planning for continuous improvement your site will not wilt over time, it will flourish.
A new year is the perfect time for a fresh look at your goals, your marketing strategy and your digital efforts. Find out how to attract prospective students to your college or university through your most effective recruitment tool: your website.
For us, every project, no matter how large or small, begins with research. Conducting research helps us make informed recommendations about how a site should look, feel and function.
Rachel's recap of the 2016 Confab Higher Ed conference in Philadelphia includes takeaways from two amazing workshops, three inspiring keynotes and as many breakout sessions she could attend.
When you’re trying to stand out from the competition in a crowded digital space, how do you capture—and keep—your audience’s attention? Attention spans are shorter than ever as more people have become fluent in technology and digital platforms are embedded into most daily routines.
SAI had the pleasure of sponsoring HighEdWeb’s 2016 Annual Conference in Memphis, Tennessee. We shared SAI Digital’s Web Strategy for Gen Z white paper, gave out a fleet of paper airplanes, and awarded a lucky winner an iPad mini.
First impressions are everything. Research indicates that today’s Gen Z prospective students make judgments about college websites in eight seconds or less. When prospective students begin looking at colleges, they start the evaluation process with the school’s website—the virtual tour is the new campus tour.
They’re more impatient, more tech-savvy and more suspicious of marketing messaging than Millennials. They’re also more open-minded, more inclusive and more career-minded. They’re Generation Z, and they’re the current wave of college applicants.
Memphis, TN: home of the blues, BBQ and the HighEdWeb Conference 2016. We're packing our bags for the Bluff City and can't wait to experience a little bit of southern hospitality as we sponsor this innovative conference for the first time.
At SAI, we interact with many types of clients, from non-profits to commercial organizations to educational institutions. Despite their unique characteristics, we hear the same core concerns over and over: We know our website needs changes, but we don’t really know how to go about the process of a redesign.
In recent years, website designs have become more complex and multimedia intensive. High resolution Retina-ready hero images, video, parallax scrolling, animations, social media widgets and a plethora of other tools have been incorporated to create engaging and immersive online experiences.